Nutrify strengthened its presence in Nigeria’s fitness and performance culture as it joined the African Knockout Championship at the Landmark Event Centre, Lagos. The high-energy combat sports event brought together fighters, fitness enthusiasts, and passionate fans, creating a powerful environment built on discipline, resilience, and peak performance.

Across Lagos, wellness and fitness continue to bring communities together, from gym pop-ups to fitness festivals, with Nutrify consistently present in spaces where movement thrives. This same balance of strength, endurance, and recovery is reflected at the African Knockout Championship, aligning naturally with Nutrify’s holistic approach to health and active living.

Within the electrifying atmosphere of the arena, Nutrify introduced a refreshing wellness experience. Guests, fighters, and participants were served a vitamin C-inspired mocktail designed to support hydration, immunity, and recovery. Amidst powerful bouts and rising adrenaline, the mocktail offered a moment of restoration, reinforcing the idea that optimal performance depends on how well the body is supported before, during, and after physical exertion.

Beyond refreshment, the event provided an opportunity for meaningful conversations about active health. Attendees explored the Nutrify wellness catalogue and engaged with the brand on how supplements for immunity, energy, beauty, and joint support fit naturally into demanding and performance-driven lifestyles.

As fitness culture continues to evolve in Nigeria, Nutrify remains committed to showing up where strength is tested and health matters. The brand continues to champion wellness all round, supporting athletes, fitness communities, and everyday individuals who choose to move better, live stronger, and fuel their bodies with intention.

Wherever performance meets purpose, Nutrify will be there, delivering wellness that supports the journey.

As the official wellness partner, we were fully present at Wild West Throwdown 3.0, right at the frontline where performance, endurance, and recovery mattered most. Over the two-day fitness festival at the Federal Palace Hotel, Victoria Island, Lagos, our team showed up to actively support the competition and enhance the overall athlete experience.

Throughout the event, the physical demands of back-to-back workouts, limited recovery windows, and the Lagos heat were evident. These conditions highlighted how important immunity, joint support, hydration, and sustained energy are for active bodies performing under pressure.

At our booth, we brought wellness to life through experience. We refreshed athletes and spectators with Vitamin C mocktail drinks, offering a revitalizing boost that supported hydration and immune health throughout the competition. We also hosted fun, interactive activities, allowing participants to engage with our brand and win exciting prizes, adding moments of enjoyment to an intense competition weekend.

Beyond refreshments and activities, we gifted participants with Nutrify gift bags, ensuring everyone left with tangible wellness support they could continue using beyond the event. This reinforced our belief that wellness should extend beyond competition day and into everyday routines.

High-intensity training demands more than physical strength. It requires intentional support for immune health, joint flexibility, muscle recovery, and daily energy. At Wild West Throwdown 3.0, we demonstrated how targeted supplementation can support active bodies during physically demanding periods, especially in multi-event competitions.

For us at Nutrify, wellness goes beyond products. It is about showing up, supporting active lifestyles, and encouraging long-term wellbeing.

By partnering with Wild West Throwdown 3.0, we reinforced that wellness is not an afterthought but a foundation, one that empowers athletes, supports everyday fitness enthusiasts, and aligns with our mission of redefining health and wellness in Nigeria.

The AFRICAN KNOCKOUT (AKO) Show on November 15 at La Madison Place, Lagos, delivered everything MMA fans hoped for. The atmosphere was charged with adrenaline, intensity, and pure African fighting spirit as the crowd gathered for a major middleweight showdown.

All eyes were on the clash between South Africa’s Chad Hanekom and Cameroon’s Cabrel Fongno, also known as JORDAN “JOHN-TO” FONGNO. The face-off alone was enough to set the tone. Two warriors. One cage. A high-stakes battle that could push either fighter closer to a title shot.

When the cage closed, it was war. Heavy exchanges, strategy, grit, and explosive moments kept the audience on edge. Hanekom brought experience and pressure, but Fongno fought like a man with something to prove. His timing was sharp, his counters were clean, and his determination showed with every strike.

In the end, Cabrel Fongno rose above the challenge and secured a well-deserved victory. The arena erupted, celebrating not just a win but the arrival of a true contender. It was dominance, discipline, and heart all in one unforgettable performance.

Right in the middle of this electrifying event, we brought a refreshing balance to the intensity. Fans, fighters, and media crews also got to experience our Nutrify Vitamin C Bar, which offered a menu of fun, wellness-filled drinks, providing a quick boost and a moment to relax between bouts. MMA is built on strength, recovery, and endurance, which perfectly aligns with our mission to promote wellness in every environment.

Being part of the AKO Show allowed us to connect with a community that values performance and health. From our multivitamins to collagen and joint support, people got to see how Nutrify fits into an active lifestyle.

We were proud to bring wellness into a night filled with power, passion, and unforgettable fights. Nutrify remains committed to supporting spaces where strength meets healthy living.

Stay tuned for more events as we continue taking wellness to every corner of Nigeria

We made a vibrant appearance at the 2025 Lagos International Trade Fair, and it was truly an unforgettable experience. The event took place at Tafawa Balewa Square (TBS), Lagos, from November 7 to 16, and every single day was filled with excitement, connection, and wellness.

From the moment our booth opened, attendees were drawn in not only by our premium wellness products but also by the presence of top influencers who joined us as part of the Nutrify crew. Their energy and ability to connect with the crowd brought a fun and refreshing twist to the fair. Many guests who had followed them online were thrilled to meet them in person, take pictures, and get product recommendations directly from their favorite personalities.

They stepped into the role of sales agents in the most engaging way possible, sparking conversations, answering questions, and sharing their real experiences with Nutrify supplements. This created a warm and relatable atmosphere that kept people coming back.

Across the entire trade fair, the theme for us was simple. Wellness all around. Visitors got to explore our product range, understand the benefits of each supplement, and see how Nutrify fits into an everyday healthy lifestyle. From our multivitamins to our popular Nourish Collagen and Joint Ease, people showed real interest and many made on-the-spot purchases. We also provided free health checks and gave medical advice to our customers.

It was more than just sales. It was a community. Every conversation, every smile, every question answered, and every product shared reflected our mission to help Nigerians live healthier and stronger lives.

We are grateful to everyone who visited our stand, interacted with our team, and became part of the Nutrify family. The Lagos International Trade Fair was a huge success, and we look forward to more events where we can continue bringing wellness to every corner.

Please stay connected with us for more updates, experiences, and wellness inspiration. Nutrify is here to keep you feeling your best

Held over three days at the Radisson Blu in Ikeja, Lagos, the event brought together leading pharmacies, distributors, and wholesalers from across Nigeria. For Nutrify, it was a strategic platform to reintroduce our brand, strengthen relationships with key industry stakeholders, and reinforce our growing reputation as a trusted and fast-rising name in the health and wellness space.

Throughout the conference, our dedicated team focused on cultivating meaningful relationships. We engaged directly with pharmacists, suppliers, and potential partners to discuss the breadth and depth of our product range. A particularly well-received aspect of our presence was the provision of live product samples. Attendees had the opportunity to experience the quality and effectiveness of our supplements firsthand, from our widely favored Vitamin C + Zinc to our premium Nourish Collagen. The feedback we gathered from these direct interactions was consistently encouraging and genuinely energizing for our team.

To enhance our visibility and engagement, our booth was thoughtfully designed to be interactive, complemented by promotional giveaways and exclusive offers tailored for buyers. These efforts not only enhanced our presence at the event but also yielded impressive sales figures throughout the conference duration.

A notable highlight that resonated strongly with attendees was our Raffle Draw. This initiative was specifically designed to acknowledge and reward the valued support of our customers. The Raffle Draw presented participants with the opportunity to win substantial prizes, which included a motorcycle, a deep freezer, a washing machine, and a generator. The structure of the draw was clear: increased engagement with Nutrify products directly correlated with a greater chance of winning, serving as a tangible demonstration of our appreciation for client loyalty.

In conclusion, Nutrify’s participation at PWDAN 2025 proved exceptionally fruitful. Beyond the significant sales and enhanced brand visibility achieved, the event profoundly reinforced our core mission: to make high-quality, affordable supplements readily accessible across Nigeria. It served as a clear reminder that consumers are actively seeking brands they can rely on, and Nutrify is committed to diligently meeting that essential need.

As we continue to grow, moments like these are proof that we’re on the right path. There’s more to come — and we can’t wait to share the journey with you.

A lot can happen in 90 days. A seed can sprout into a thriving plant. A student can complete a semester. A business idea can go from concept to launch. Even the human body can undergo a complete cellular renewal. And yes, a person can begin a health journey that transforms not just their body, but their entire lifestyle. In less than 90 days, it takes an average of 66 days to form a new habit; in 90 days, the habit becomes natural.

That’s why consistency is more powerful than motivation. While motivation can start the engine, it’s consistency that takes you to your destination. And when it comes to building new habits, especially something like exercising regularly, it’s not about doing everything perfectly, it’s about showing up every day, even when it’s hard.

For many Nigerians, exercise still feels like a chore or something reserved for fitness enthusiasts and celebrities. But what if wellness could be redefined to feel more attainable, more inclusive, and even enjoyable? That’s exactly what Nutrify set out to achieve with our recent partnership with beloved Nigerian actor and fitness advocate, Kate Henshaw, through the #UFITWITHKATE 90-day fitness challenge. Initially designed for an exclusive female-only fitness community, Nutrify opened the doors a little wider by giving four lucky winners a free spot in the challenge.

To qualify, participants simply recorded short clips of their workout routines and posted them online, tagging Nutrify and Kate Henshaw, and using the hashtags #UFITWITHKATE and #90DaysChallenge. It was more than just an online activity. It was a movement. Over the 90 days, participants across Nigeria pushed through sweat and soreness, building resilience and redefining what healthy living means. Throughout the 90 days, the video sharing of their workout activities was shared consistently in a close group to ensure accountability and consistency among each other.

Throughout the journey, Nutrify was right there, introducing supplements that fit each participant's wellness goal to the participant. From our Vitamin C + Zinc for daily immune support to Nourish Collagen that helps with skin and joint health, our products have become daily companions in their routines. These weren’t just supplements; they were part of the lifestyle shift. When the challenge ended last month, it wasn’t just the weight loss that stood out. There were stories of restored confidence, improved eating habits, deeper sleep, better energy levels, and the joy of belonging to a supportive community. To celebrate, Kate Henshaw hosted a special meet and greet with participants. There were smiles, hugs, and excitement. There were also plenty of rewards: smartwatches, headphones, water bottles, cash prizes, and carefully curated Nutrify wellness packs for the participants. Everyone who completed the challenge didn’t just walk away with physical results. They gained something bigger: a new habit, a renewed mindset, and a network of accountability.

All it takes is 90 days. Not to become perfect, but to become committed. To shift perspective. To choose health over habit, and progress over perfection.