THE REALIZATION
COVID-19 taught us life is unpredictable and put our immunities to the real test. The demands of modern-day life need a more balanced approach. With so much to do and so less time, we believe health doesn’t simply mean avoiding the doctor like it used to.
THE REBIRTH
Fuelled by this newfound passion for health, well-being, and an active lifestyle, we strive to make your daily nutrition more natural, complete, and convenient. We're here to create a difference and make supplements a joyful experience in your daily life. Because, in the end, it’s all about VITAMINS.
OUR VALUES
OUR CULTURE IS OUR VALUES IN ACTION
They are the foundation of our relationships and define us entirely.
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TRUST
We build relationships rooted in honesty, integrity and transparency
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HUMILITY
We are always learning to do and be better
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COMMITMENT
We keep our promises and are here to stay
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COURAGE
We are bold and embrace challenges
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RESPECT
We treat everyone with dignity, and take responsibility for the impact we have
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BRAND PURPOSE
Making your Wellness Journey Enjoyable & Accessible
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VISION
To become #1 Nutrition Brand & the most trusted wellness company in Africa.
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MISSION
Prioritizing customer’s needs by offering supplements tailored to support health goals & lifestyles.
ABOUT OUR FACILITY
Our products are manufactured in a state-of-the-art facility located in Noida (India), built over 140,000 sq. ft., in dust-free aseptic conditions with controlled RH and temperature conditions. With our strong commitment to quality and rigorous end-to-end quality controls, our manufacturing facility is USFDA, Ecocert, and Halal certified. It has also attained reputed quality certifications like FSSC 22000 by Intertek, ISO 22000, and cGMP certified by the British Standards Institute, UK. The R&D unit has also been duly recognized by the Department of Scientific & Industrial Research (DSIR), Government of India.
We remain committed to producing quality nutraceutical products with natural ingredients that provide complete and holistic nutrition to lead an everyday active lifestyle for our consumers.