Held over three days at the Radisson Blu in Ikeja, Lagos, the event brought together leading pharmacies, distributors, and wholesalers from across Nigeria. For Nutrify, it was a strategic platform to reintroduce our brand, strengthen relationships with key industry stakeholders, and reinforce our growing reputation as a trusted and fast-rising name in the health and wellness space.

Throughout the conference, our dedicated team focused on cultivating meaningful relationships. We engaged directly with pharmacists, suppliers, and potential partners to discuss the breadth and depth of our product range. A particularly well-received aspect of our presence was the provision of live product samples. Attendees had the opportunity to experience the quality and effectiveness of our supplements firsthand, from our widely favored Vitamin C + Zinc to our premium Nourish Collagen. The feedback we gathered from these direct interactions was consistently encouraging and genuinely energizing for our team.

To enhance our visibility and engagement, our booth was thoughtfully designed to be interactive, complemented by promotional giveaways and exclusive offers tailored for buyers. These efforts not only enhanced our presence at the event but also yielded impressive sales figures throughout the conference duration.

A notable highlight that resonated strongly with attendees was our Raffle Draw. This initiative was specifically designed to acknowledge and reward the valued support of our customers. The Raffle Draw presented participants with the opportunity to win substantial prizes, which included a motorcycle, a deep freezer, a washing machine, and a generator. The structure of the draw was clear: increased engagement with Nutrify products directly correlated with a greater chance of winning, serving as a tangible demonstration of our appreciation for client loyalty.

In conclusion, Nutrify’s participation at PWDAN 2025 proved exceptionally fruitful. Beyond the significant sales and enhanced brand visibility achieved, the event profoundly reinforced our core mission: to make high-quality, affordable supplements readily accessible across Nigeria. It served as a clear reminder that consumers are actively seeking brands they can rely on, and Nutrify is committed to diligently meeting that essential need.

As we continue to grow, moments like these are proof that we’re on the right path. There’s more to come — and we can’t wait to share the journey with you.

A lot can happen in 90 days. A seed can sprout into a thriving plant. A student can complete a semester. A business idea can go from concept to launch. Even the human body can undergo a complete cellular renewal. And yes, a person can begin a health journey that transforms not just their body, but their entire lifestyle. In less than 90 days, it takes an average of 66 days to form a new habit; in 90 days, the habit becomes natural.

That’s why consistency is more powerful than motivation. While motivation can start the engine, it’s consistency that takes you to your destination. And when it comes to building new habits, especially something like exercising regularly, it’s not about doing everything perfectly, it’s about showing up every day, even when it’s hard.

For many Nigerians, exercise still feels like a chore or something reserved for fitness enthusiasts and celebrities. But what if wellness could be redefined to feel more attainable, more inclusive, and even enjoyable? That’s exactly what Nutrify set out to achieve with our recent partnership with beloved Nigerian actor and fitness advocate, Kate Henshaw, through the #UFITWITHKATE 90-day fitness challenge. Initially designed for an exclusive female-only fitness community, Nutrify opened the doors a little wider by giving four lucky winners a free spot in the challenge.

To qualify, participants simply recorded short clips of their workout routines and posted them online, tagging Nutrify and Kate Henshaw, and using the hashtags #UFITWITHKATE and #90DaysChallenge. It was more than just an online activity. It was a movement. Over the 90 days, participants across Nigeria pushed through sweat and soreness, building resilience and redefining what healthy living means. Throughout the 90 days, the video sharing of their workout activities was shared consistently in a close group to ensure accountability and consistency among each other.

Throughout the journey, Nutrify was right there, introducing supplements that fit each participant's wellness goal to the participant. From our Vitamin C + Zinc for daily immune support to Nourish Collagen that helps with skin and joint health, our products have become daily companions in their routines. These weren’t just supplements; they were part of the lifestyle shift. When the challenge ended last month, it wasn’t just the weight loss that stood out. There were stories of restored confidence, improved eating habits, deeper sleep, better energy levels, and the joy of belonging to a supportive community. To celebrate, Kate Henshaw hosted a special meet and greet with participants. There were smiles, hugs, and excitement. There were also plenty of rewards: smartwatches, headphones, water bottles, cash prizes, and carefully curated Nutrify wellness packs for the participants. Everyone who completed the challenge didn’t just walk away with physical results. They gained something bigger: a new habit, a renewed mindset, and a network of accountability.

All it takes is 90 days. Not to become perfect, but to become committed. To shift perspective. To choose health over habit, and progress over perfection.